Samiun Hassan

I'm Merchandiser

About Me

I have over 18 years of experience in marketing, merchandising, and production planning within the garment industry, managing business operations worth $100M annually. Currently, I serve as Deputy General Manager (Marketing & Merchandising) at Modiste, where I lead global marketing strategies, cost negotiations, order execution, and ensure smooth production and timely shipments. My role involves overseeing end-to-end product life cycles, monitoring KPIs, and exploring new market opportunities to drive business growth.

Previously, I led planning for 65 production lines across three factories as Head of Planning and managed a factory with 17 production lines and 1,500 staff as Factory Head. I’ve also worked on efficiency development projects and handled merchandising for high-profile accounts like H&M, Ralph Lauren, Macy’s, and Columbia Sportswear. My product expertise spans denim, casual shirts, woven tops, activewear, childrenswear, and outerwear. In addition to my experience, I hold certifications in Industrial Engineering, Modern Garment Technology, and Smart Merchandising & Planning. I’m proficient in Fast React Software and have a proven track record of driving efficiency growth, operational excellence, and strategic business planning. My goal is to deliver results that elevate brands and achieve long-term success.

Computer Engineer & Garment Expert.

I am an experienced Marketing & Merchandising General Manager with over 18 years in the garment industry. I specialize in marketing, operations, team leadership, and building strategic partnerships to drive growth. With expertise in denim, knitwear, and more, I’m also skilled in factory operations, planning, efficiency development, and using Fast React Software. My background includes advanced knowledge in project management and professional training in Industrial Engineering and Management (UK). I’m passionate about delivering results, building brand loyalty, and driving revenue growth. Let’s connect to explore how I can contribute to your business success.

  • Birthday: 1 December, 1983
  • Website: www.samiunhassan.com
  • Phone: +880 01713147742
  • City: Dhaka, Bangladesh
  • Age: 41
  • Degree: Bachelor’s in engineering (BEngg)
  • Email: samiunhassanbd@gmail.com
  • Job Title: Deputy General Manager (Marketing & Merchandising) at JMS Group/Modiste

18 Years of experience

15 Countries visited in 18 years

36 Business Trips

25+ International clients dealt with

Skills

Take a look at the skillset I built throughout my years of work

Management 95%
Marketing & Merchandising 90%
Fast React Software 85%
Planning & Execution 95%
Factory Operation 80%
Efficiency Development 80%

Resume

Take a look at my Resume.

Sumary

Md Samiun Hassan

Apparel Manufacturing professional with 18+ years of experience with proven ability to lead teams in merchandising, planning, Industrial Engineering, and manufacturing. In my expertise, I worked as Marketing & Merchandising Head, Planning & IE head, Factory manager, and Development Project Manager.

  • Dhaka, Bangladesh
  • (880) 01713147742
  • samiunhassanbd@gmail.com

Education

Bachelor’s in engineering (BEngg)

2006

Computer Science & Engineering University of Science and Technology, Chittagong, (USTC)

Modern Garment Technology

Institute: Gherzi-Istanbul Limited

Management Services Certificate (IMS, UK)

Institute: Scott Grant, UK

Professional Experience

Deputy General Manger (Marketing & Merchandising) Modiste (JMS Group)

2022 - Present

Dhaka, Bangladesh

  • Business Responsible for USD 100M per Annum
  • Responsible for the entire team to earn business and lead the company for a Global Identity.
  • Develop and lead the overall marketing, merchandising, and business development strategy.
  • Lead Sourcing team including fabric, buyer, factories.
  • Communicate with buyer for cost calculation, price negotiation, order procurement, correspondence, liaison, etc., and correspond with buyer for the feedback of the price, sample & capacity/space booking.
  • To oversee costing and pricing of the garments and negotiations with the buyers to reach the final acceptable prices.
  • Execution of orders according to planned time and action plan on a regular basis to ensure the shipment with right quality and right quantity.
  • Monitoring overall activities of suppliers, commercial, shipping, quality checking of goods, etc., to ensure smooth production and shipment.
  • To ensure end-to-end product life cycle right from conceptualization, design, and manufacturing to delivery.
  • Playing a significant role in long-term planning, including operational excellence.
  • Identifying potential delay-causing situations that will lead to challenges in meeting basic KPI’s such as on-time delivery, order fulfillment, and monitoring overall merchandising team KPI.
  • Communication skills at a level called outstanding.
  • Responsible for exploring the potential markets for new business opportunities.

Assistant General Manager (Merchandising & Planning) JMS Group

2017 - 2022

Chattogram, Bangladesh

  • Merchandising Responsible for the account of Next, Columbia Sportswear, and Kmart Australia. Corporate Business Planning for USD 100M per Annum, Lead planning for production plan for 65 lines across 3 factories with Fast React Software.

Assistant General Manager, Factory Head JMS Group

2020 - 2021

Chattogram, Bangladesh

  • Product: Casual Tops, Shirts. 17 Production Line, Manpower 1500

Projects

Take a look at 6 of my most valued projects.

SOP development for Merchandising

Focused on creating clear, actionable Standard Operating Procedures to optimize merchandising workflows and ensure consistent execution.

Installation of planning software

Oversaw the successful installation and configuration of new planning software to improve forecasting and resource management.

Double Shift Implementation

Led the strategic implementation of a double-shift system to maximize production output and meet increasing demand.

Team Building to improve efficiency across all department

Spearheaded team-building activities and initiatives to foster better communication and collaboration across all departments.

Factory Layout reorganization for efficient workflow

Managed the redesign of the factory layout to optimize the flow of materials and improve overall production efficiency.

Planning & IE department establishment

Established a new Planning & Industrial Engineering department to drive process improvements and optimize resource allocation.

Testimonials

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Saul Goodman

Ceo & Founder

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Sara Wilsson

Designer

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Jena Karlis

Store Owner

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Matt Brandon

Freelancer

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John Larson

Entrepreneur

Contact

Address

Dhaka 1230, Dhaka, Bangladesh

Call Me

+880 01713-147742

Email Me

samiunhassanbd@gmail.com

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