Samiun Hassan
I'm Merchandiser
Career Objective
To be an effective, creative and resourceful top-level executive in a corporate organization with collaboration, multi-tasking skills and 13+ years’ leadership experience.
About Me
I am a seasoned apparel industry professional with over 18 years of experience in marketing, merchandising, and production planning. As Deputy General Manager (Marketing & Merchandising) at Modiste, I oversee global marketing strategies, cost negotiations, and order execution, ensuring smooth production and timely shipments. I specialize in business operations worth $100M annually, leading teams to drive efficiency, operational excellence, and market expansion.
My expertise spans denim, casual shirts, woven tops, activewear, childrenswear, and outerwear. I have managed large-scale factory operations, led planning for 65 production lines, and handled merchandising for renowned brands like H&M, Ralph Lauren, Macy’s, and Columbia Sportswear. With certifications in Industrial Engineering, Modern Garment Technology, and Smart Merchandising & Planning, I leverage data-driven strategies and Fast React Software to optimize processes and elevate brands.
Computer Engineer & Garment Industry Expert
With a background in Computer Science and Engineering, I bring a tech-driven approach to apparel manufacturing, integrating efficiency tools and data analytics into merchandising and planning. Passionate about delivering results and driving revenue growth, I thrive on building strategic partnerships and optimizing processes to support sustainable business expansion.
- Birthday: 1 December, 1983
- Website: www.samiunhassan.com
- Phone: +880 01713147742
- City: Dhaka, Bangladesh
- Age: 41
- Degree: Bachelor’s in Engineering (BEngg)
- Email: samiunhassanbd@gmail.com
- Job Title: Deputy General Manager (Marketing) at Sewtech Fashion Ltd
18 Years of experience
15 Countries visited in 18 years
36 Business Trips
25+ International clients dealt with
Skills
Take a look at the skillset I built throughout my years of work
Experience
Explore my global exposure and industry expertise.
Countries Visited
- USA
- UK
- Australia
- Japan
- Turkey
- China
- Malaysia
- Thailand
- Hong Kong
- India
- Vietnam
- Singapore
International Clients
- Next
- Bass Pro
- Garan
- Five Star
- LC Waikiki
- Mango
- Centric
- Carmel
- New Times
- Pepe Jeans
- Macy’s
- Columbia Sportswear
- H&M
- VF
- Ralph Lauren
- Amarex
- Just Jeans
- Kmart Australia
- Tchibo
Product Experience
- Woven Bottoms
- Woven Shirts, Tops, Blouses
- Denim
- Activewear
- Knitwear
- Outerwear
Projects
Take a look at 6 of my most valued projects.
SOP development for Merchandising
Focused on creating clear, actionable Standard Operating Procedures to optimize merchandising workflows and ensure consistent execution.
Installation of planning software
Oversaw the successful installation and configuration of new planning software to improve forecasting and resource management.
Double Shift Implementation
Led the strategic implementation of a double-shift system to maximize production output and meet increasing demand.
Team Building to improve efficiency across all departments
Spearheaded team-building activities and initiatives to foster better communication and collaboration across all departments.
Factory Layout Reorganization for Efficient Workflow
Managed the redesign of the factory layout to optimize the flow of materials and improve overall production efficiency.
Planning & IE Department Establishment
Established a new Planning & Industrial Engineering department to drive process improvements and optimize resource allocation.
Resume
Take a look at my Resume.
Trainings
Management Services Certificate (IMS, UK)
Institute: Scott Grant, UK
Duration: 2 Months
Topics: Industrial Engineering, Management Method
Modern Garment Technology
Institute: Gherzi-Istanbul Limited
Duration: 9 Months
Topics: Industrial Engineering, Manufacturing Technology, Quality Assurance
The Efficient Way of Smart Merchandising and Planning
Institute: Gherzi-Istanbul Limited
Duration: 3 Months
Topics: Merchandising, Production Planning and Control
Emerging Leadership
Institute: Keeron Limited
Duration: 8 Hours (Online)
Topics: Strategy Development, Team Leadership
Microsoft Office
Institute: 10 Minutes School
Duration: 15 Hours (Online)
Topics: Word, Excel, PowerPoint
Education
Bachelor’s in Engineering (BEngg)
2007
Computer Science & Engineering, University of Science and Technology, Chittagong (USTC)
Professional Experience
Head of Marketing, Sewtech Fashion
Apr 2025 – Present
Dhaka, Bangladesh
- Lead marketing operations for international apparel clients, overseeing strategy development and business outreach.
- Develop and execute integrated marketing strategies aligned with organizational goals.
- Coordinate closely with sourcing, production, and planning teams to ensure smooth order flow and brand alignment.
- Manage buyer communications, including price negotiations, order tracking, and delivery timelines.
- Support end-to-end marketing lifecycle—from buyer engagement to final shipment coordination.
Deputy General Manager (Marketing & Merchandising), Modiste (JMS Group)
2022 – Mar 2025
Dhaka, Bangladesh
- Oversaw marketing, merchandising, and business development operations for global clients.
- Managed cost negotiations, order procurement, and production coordination across multiple departments.
- Played a key role in building the company’s global identity and expanding market presence.
- Responsible for business performance exceeding USD 100M annually.
Assistant General Manager, Factory Head, JMS Group
2020 – 2021
Chattogram, Bangladesh
- Managed casual tops and shirts production across 17 production lines with 1,500 personnel.
Assistant General Manager (Merchandising & Planning), JMS Group
2017 – 2022
Chattogram, Bangladesh
- Handled global merchandising for major brands including Next, Columbia Sportswear, and Kmart Australia.
- Led business planning and production scheduling using Fast React Software for 65 lines across 3 factories.
Manager (Corporate Planning & Merchandising), JMS Group
2012 – 2016
Chattogram, Bangladesh
- Oversaw corporate merchandising and planning operations, covering multiple factory units and client portfolios.
Assistant Manager (Planning & IE), JMS Group
2011 – 2012
Chattogram, Bangladesh
- Led planning and industrial engineering for Modiste (CEPZ) Limited unit.
IT Service-desk Analyst (Contractual), Unilever Bangladesh Limited
2007 – 2011
Bangladesh
- Provided IT support for 250+ in-factory users and 25+ remote users across 5 regional depots with WAN connectivity.
Contact
Address
Dhaka 1230, Dhaka, Bangladesh
Call Me
+880 01713-147742
Email Me
samiunhassanbd@gmail.com